If I need to do a large grocery run or find furniture for the house, you can find me at a big box store. The same benefits that bring me to these stores bring millions of shoppers every year - cheap prices, massive selection, central location, and more.
Regardless of how many times I go to a large store, I seem to experience the same problem. With so many aisles and products, it can be difficult to find one specific item in the maze of options.
To alleviate this problem, most stores implement some type of wayfinding technology.
Traditional wayfinding technology usually takes one or two shapes. The first is a simple list that contains where an item is located. While this method presents information, it doesn’t really help navigating inside the store or even inside an aisle.
The second method is a map with slightly more specific directions. This method typically contains a 2D format with the item’s location based on a grid pattern.
At their most base level, all of the information is there. As shoppers, we should be able to find the exact location of a product based on these directions.
These maps can be helpful, but if you are like me, you are talking with a sales associate for more help a few minutes after reading one of the maps.
So what do these technology need to make them more effective? A Human User Experience!
A Human User Experience For Wayfinding Technology
A human user experience utilizes advanced CGI animation to transform technology from simple wording and information to an intelligent and human interaction.
So why will human user experiences make wayfinding technology any more effective?
First and foremost, an effective human user experience attracts shoppers to the wayfinding technology. By delivering the information through advanced CGI animation in a human-like, intelligent, and personable manner, shoppers actually want to learn all of the information instead of simply passing over details which may be important.
Expressions, gestures, and emotions can all be implemented to make the interchange of information much more memorable for any user.
Just like talking with a trained sales associate, information such as where in the aisle something is located, whether or not the location was changed recently, if an item is located at the bottom or top of a shelf, and more can all be communicated to an individual through the human user experience.
After it is implemented, any store has a wayfinding system that can deliver directions much more efficiently and memorably.
At PRSONAS, we create human user experiences with the next BIG step in human/computer interaction. Digital Hosts!
Click here to learn more about digital hosts and how they can transform your wayfinding technology.