Crossing the Uncanny Valley...or not!

For those of you that have been following us for a while, you have no doubt seen several of us mention something called “The Uncanny Valley”. We recently received an email from a client that asked the basic question “What is the Uncanny Valley” and why is it important to you? So, let’s dig in and discuss what the term means and why it has been such a challenge in the world of digital...

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Recreating an Icon in Hologram—PRSONAS, George and APQS Rock an Industry

George doesn’t look like a celebrity, but as he races to the set in front of a live internet audience, women chant his name.

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