Everyone likes that new car smell--but I don't know anyone who likes the process we have to go through to acquire it.
Car salesmen and women rush at us when we're browsing; talk at us when we're thinking. And then there's all that fine print. We're always waiting for the disclaimer.
PEOPLE WANT TO SHOP DIFFERENTLY NOW DAYS!
We expect to shop differently, in fact. Which is why Toyota dealers were test driving PRSONAS' self-service hologram technology at a recent conference in Pennsylvania.
For the Toyota gathering, our super life-like CGI morphed into a user-friendly product specialist. Like an automotive engineer with a ton of presence and charisma, she introduced 3 models of the new RAV 4 as if she'd built them herself from the lug nuts up--
Our self-service hologram:
- Highlighted the individual models, assets and differences
- Showcased product videos on demand
- Even offered a virtual price sticker so customers could pick and choose options while checking the bottom line
And the best part of the experience---the customer was in control.
PRSONAS self-service holograms are built around positive end-user experiences. They allow for self-selection at one's own pace and comfort level, which is something (let's face it) car salespeople rarely do.
Now, we didn't program her to negotiate. There will always be sales people to make offers and close the deal. But the dealers were wowed and excited by the possibilities of adding PRSONAS self-service holograms to their teams.
A better way to shop for cars? You bet!