How do holograms in retail stores interact with customers? That's what partner Microsoft wanted to know when they plugged in a PRSONAS unit, turned on a camera and stepped back.
The venue was their flagship retail outlet in Seattle. Walk-in customers were introduced to our virtual product specialist, and then they were on their own--
Talking and touch screen, human to hologram.
The next step was critical. Since PRSONAS units are designed around end-user experience, short on-camera exit interviews let us know how we did.
Holograms in retail? Thumbs up or thumbs down? Check out Microsoft's video and see for yourself.