How To Use Virtual Reality at Your Trade Show

    by Nick Rockafellow on Apr 12, 2018 2:12:03 PM

    Trade shows can be exciting, profitable….and completely hectic. Delivering your message and demonstrations in an effective manner can be incredibly difficult as attendees need to see several booths and every booth has its own distractions. In order to effectively communicate the value of your company or products, you need an incredibly effective delivery method. Look no further than Virtual Reality! Virtual Reality, or VR for short, uses computer-generated images and experiences to transport a viewer to an entirely new setting. While most people associated the technology for gaming, VR can greatly impact your trade show and increase your booth’s ROI. Below are three ways Virtual Reality can be used at trade shows.

    1. Tell A Story

    One of the most important and unique aspects of Virtual Reality is its ability to make an emotional connection with the viewer. For companies trying to explain their products or services, this aspect is incredibly impactful. By telling a short story, a company is able to transport the user to a completely different environment. The user can be transported anywhere from a completely fabricated, digital world to a production faculty or office to even a foreign country where a product or service may help the indigenous population. Impactful, unique experiences like these go far beyond a simple video and can create an emotional connection for your brand or product. This emotional connection to a brand or product creates lifelong customers.

    Virtual Reality at Trade ShowsSource: Maurizio Pesce

    2. Product Demonstration

    Product demonstrations at trade shows can be difficult as the floor can become loud and hectic. Virtual Reality has the ability to cut through the commotion and demonstrate your materials in a unique and impactful method. While people may believe this is the same as showing it on a television, the experience is completely different. 3D VR images allow for the true scale of a product to be shown. The actual models of your products can be uploaded, and an individual doesn’t have to image what it will look like in real life as its scale and functions can be fully represented in front of their eyes regardless of the size or complexity.

    Virtual Reality at Trade ShowSource: Samantha Cristoforetti

    Virtual Reality is able to demonstrate a product through two different methods. The first is a video showing the aspects and value of your product. The second is through a truly interactive experience where the user can virtually interact with your products and see it in a variety of aspects. Throughout the experience, a separate screen outside of the VR viewer will be able to show a company the interest and interactions of the potential customer.

    3. Create a Branded Game

    What if individuals wanted to stay at your booth? For companies this is the ultimate goal, but it can be difficult to achieve in a room full of competitors and distractions. Branded virtual reality games help to add excitement and appeal to any trade show booth. While most people have heard of virtual reality, they haven’t had the opportunity to experience it yet, and the promise of something new and exciting is always able to draw a crowd. These branded games aren’t only for entertainment. They are able to communicate valuable information and reinforce your brand all in a fun and engaging environment!

    Virtual Reality at Trade ShowSource: dronepicr

    Although this may sound strange (especially after the article you just read), but you shouldn’t view Virtual Reality as being the emphasis of your booth. Instead, it should be viewed as a highly impactful and creative method of conveying your message, brand experience, products and more. Companies like McDonalds, NASA, and Samsung have all been able to use VR effectively to engage visitors. As VR becomes more and more popular, expect trade shows to never be the same!

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