In the last few years, improving the customer experience (CX) has become a focal point for businesses around the world. Companies both large and small have begun to invest in the next frontier of CX to drive customer acquisition and sales. Pushing that frontier is Immersive Virtual Reality (VR).
Virtual Reality (VR) isn’t just for games anymore. The immersive technology is changing how industries operate, and one industry already seeing VR's impact is construction and design. VR is being implemented to help clients visualize their purchase in a more complete way, to alleviate the struggle of last minute decisions, and to help train new hires and unqualified workers. Virtual reality continues to innovate these areas producing unparalleled and efficient results!
You have decided to use Virtual Reality (VR) at your trade show booth but are wondering what is the best way to implement the technology to set you apart from the competition. VR is able to immerse the user into a new environment complete with interactive features. Anyone who has ever experienced virtual reality knows how unique and impactful the experience can be, but the question remains. How can you use virtual reality at your trade show booth? Here are just four ways you can use virtual reality at your trade show booth.
“What practical application does it have?” Virtual Reality (VR) enthusiasts and users continue to answer this question. In the past few years, Virtual Reality has been able to answer this question in the form of training applications for employees in various industries through the ability to transport a user to an entirely new computer generated or video recorded world complete with interactive capabilities. These are just 4 of the industries where Virtual Reality training applications have been used successfully!
Trade shows can be exciting, profitable….and completely hectic. Delivering your message and demonstrations in an effective manner can be incredibly difficult as attendees need to see several booths and every booth has its own distractions. In order to effectively communicate the value of your company or products, you need an incredibly effective delivery method. Look no further than Virtual Reality! Virtual Reality, or VR for short, uses computer-generated images and experiences to transport a viewer to an entirely new setting. While most people associated the technology for gaming, VR can greatly impact your trade show and increase your booth’s ROI. Below are three ways Virtual Reality can be used at trade shows.
Whether you are exhibiting at a tradeshow for 100 people or a million attendees, attracting as many of the right attendees as possible to your booth is always the goal. The age of digital transformation and innovation has made accomplishing this goal easier, but there are some new challenges along the way. While attendees are attracted by flashy technology, they also have become accustomed to seeing certain types of technology implemented by almost every booth. (Think video displays and games). For companies to stand out, they need to use the right emerging technology for the job! Below are 5 types of technology that will set apart any tradeshow booth from the competition!
“Virtual Reality (VR) is here”! Although several evangelists of the technology have been shouting this from the rooftop, many people have never even experienced a VR experience, let alone use the technology for their daily lives. Most people who have used VR before, have only used in a gaming format. Even though gaming may be the most popular use case of the technology, the enterprise applications of VR are enormous! While experts see the potential in Virtual Reality, they also understand that the technology needs a “killer use case” to ignite mass adoptions. Many people have different opinions, but we believe this “killer use case” will be collaborative Virtual Reality environments!
Virtual Reality (VR) has been one of the most promising pieces of tech for the last few years. Most of the population has associated the technology with games, but the potential applications of VR go far beyond just simple entertainment! Virtual reality has a long list of enterprise applications. These applications can save companies millions of dollars while helping to drive revenue and efficiency. Let’s explore just five of the ways that virtual reality will change the enterprise.
In the last few years, no technology has been more hyped up or promising than Virtual Reality (VR). Everyone from large tech companies to scrappy startups are investing in the technology. Virtual Reality is able to transport the viewer to any entirely new experience or area in the world! Every walk of life, from gaming and corporate training to advertising and medical procedures, are being changed by the technology. Architecture is no exception! Let’s look at a just a few of the ways that Virtual Reality is changing architecture.
Walk around any trade show floor and you will see almost the same things. Videos, free giveaways, a few games, and large signage dot the floor as companies try to attract the attention of attendees. If you look closely, you will see a new technology start to gain traction at trade shows. Virtual Reality. While the technology is generally associated with gaming and entertainment, trade show managers and marketing companies have started to see the potential for virtual reality to transform engagement and interactions at trade shows. Even though the potential exists, a bad implementation can ruin the possibilities and potential. These are a few of the ways Virtual Reality can be applied effectively at trade shows.