“Is my phone the only way to use augmented reality”? We hear this question a lot because the majority of people associate augmented reality (AR) with Pokémon Go. The game was able to introduce AR to a wider audience but only introduced the technology in the form of a mobile application. For those that don’t know or who are unfamiliar with the technology, augmented reality superimposes the real world with computer generated images. So how can you view augmented reality images? Does it have to be through a mobile application like Pokémon Go? Not at all! One method of viewing AR images that is becoming increasingly popular is augmented reality screens!
Trade shows can be exciting, profitable….and completely hectic. Delivering your message and demonstrations in an effective manner can be incredibly difficult as attendees need to see several booths and every booth has its own distractions. In order to effectively communicate the value of your company or products, you need an incredibly effective delivery method. Look no further than Virtual Reality! Virtual Reality, or VR for short, uses computer-generated images and experiences to transport a viewer to an entirely new setting. While most people associated the technology for gaming, VR can greatly impact your trade show and increase your booth’s ROI. Below are three ways Virtual Reality can be used at trade shows.
Trade shows have become more competitive in the last several years resulting in companies willing to try different methods in order to increase their ROI. One technology that is becoming more and more popular is augmented reality. The technology overlays the real world with digital images, messages, and experiences. Pokémon Go introduced many people to augmented reality in a gaming format, but the ability to implement the technology in a business format is still foreign to many people. Here are several ways to use augmented reality at your trade show booth.
Whether you are exhibiting at a tradeshow for 100 people or a million attendees, attracting as many of the right attendees as possible to your booth is always the goal. The age of digital transformation and innovation has made accomplishing this goal easier, but there are some new challenges along the way. While attendees are attracted by flashy technology, they also have become accustomed to seeing certain types of technology implemented by almost every booth. (Think video displays and games). For companies to stand out, they need to use the right emerging technology for the job! Below are 5 types of technology that will set apart any tradeshow booth from the competition!
Walk around any trade show floor and you will see almost the same things. Videos, free giveaways, a few games, and large signage dot the floor as companies try to attract the attention of attendees. If you look closely, you will see a new technology start to gain traction at trade shows. Virtual Reality. While the technology is generally associated with gaming and entertainment, trade show managers and marketing companies have started to see the potential for virtual reality to transform engagement and interactions at trade shows. Even though the potential exists, a bad implementation can ruin the possibilities and potential. These are a few of the ways Virtual Reality can be applied effectively at trade shows.
By now, most of us have heard “every company is a tech company,” or “every business is a digital business.” While sounding like a truism, it is a fact. Technology is no longer a commodity or service, it is at the core of every business.
Digital transformation has major implications for every business and industry, from startup to Fortune 500, but those who rely on outdated technology risk being disrupted. In this article, we discuss what is key to enabling digital transformation for your trade shows – and the transformation is so critical. Are you disrupting, or are you being disrupted?
As part of their launch strategy for a new product, Onglyza, AstraZeneca (AZ) decided to exhibit at seven professional conferences. AZ’s marketing team had hopes of spreading the word about Onglyza to physicians, and generating qualified leads. Sounds like a plan, right?!
Unfortunately, AZ’s marketing folks didn’t get the traffic they had been hoping for. People weren’t stopping by the booth, resulting in a weak ROI. What to do? Bring in the experts! nuMedia Innovations was called in to evaluate the situation.
Millions of companies exhibit at trade shows every year. From travel expenses to the cost of designing and maintaining a booth, these shows aren’t cheap. If you are going to spend your money and efforts on exhibiting, your need to maximize your return on investment. Here are four ways that any company can increase their ROI at their next trade show:
Walk around any trade show floor and you will quickly see the importance of technology. From charging stations to large, digital signage, companies are attempting to gain the attention of distracted, busy attendees. Trade Show visitors are becoming more and more accustomed to seeing these types of marketing strategies, requiring companies to find ways to differentiate themselves from the competition. The right technological solution should be able to not only acquire and hold the attention of trade show attendees, but also allow your booth team to be more effective. Here are several technology solutions which can help achieve both of those results!
With consumers and businesses being inundated with more options and advertisements than ever, the ability to differentiate your company has become extremely critical. But how can marketers achieve this differentiation? Enter experiential marketing technology! If you are wondering what exactly is experiential marketing technology, don’t worry you aren’t alone. Experiential marketing technology is any type of technology that interacts with a consumer to improve the user experience or brand awareness. Here are several specific examples of experiential marketing technology that any business can use!