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Crossing the Uncanny Valley… or not

[fa icon="calendar'] Nov 7, 2018 12:19:33 PM / by Raymond Winters posted in Event Technology, Oculus, human computer interactions, self-service hologram, interactive technology, Interactive Hologram, PRSONAS, interactive script writing, Tradeshow Technology, digital hosts

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For those of you that have been following us for a while, you have no doubt seen several of us mention something called “The Uncanny Valley”. We recently received an email from a client that asked the basic question “What is the Uncanny Valley” and why is it important to you? So, let’s dig in and discuss what the term means and why it has been such a challenge in the world of digital personalities.

First, let’s start with the text book definition. In aesthetics, the uncanny valley is a relationship between the degree of an object's resemblance to a human being and the emotional response to such an object. The concept of the uncanny valley suggests humanoid objects which appear almost, but not exactly, like real human beings elicit uncanny, or strangely familiar, feelings of eeriness and revulsion in observers. Valley denotes a dip in the human observer's affinity for the replica, a relation that otherwise increases with the replica's human likeness.

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The Importance of Office Transformation

[fa icon="calendar'] Aug 8, 2018 12:00:00 PM / by Nick Rockafellow posted in Interactive Interiors, interactive technology, digital hosts, office transformation

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On average, American adult workers spend 47 hours per week working. Being at an disengaged office this much each week can lead to a less productive and engaged workforce. Companies from Google to small startups have recognized this problem and transformed their offices to increase employee productivity and engagement. While many companies have recognized the impact that a transformed office can have on employee engagement, many do not see the need to transform their office because they do not believe the problem of disengaged employees is too severe. Which begs the question, how prevalent are disengaged employees?

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Augmented Reality Is Changing The Ways Brands Connect With Customers

[fa icon="calendar'] Jun 21, 2018 3:09:35 PM / by Nick Rockafellow posted in Augmented Reality, Customer Engagement, interactive technology, end user engagement

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In the evolving landscape of costumer acquisition and brand experience, companies are continuing to turn to new, emerging technology to attract customers. Enter augmented reality (AR)! The same technology that helped propel Pokémon Go to hundreds of millions of downloads is also helping brands connect to millions of potential and current customers. AR is able to make this connection because of several different and exciting factors that brands can and will continue to leverage.

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Optimizing Your Office And Cubicle Walls

[fa icon="calendar'] Jun 12, 2018 1:39:09 PM / by Nick Rockafellow posted in Interactive Interiors, interactive technology

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From the way we brew our coffee in the morning to the way we close deals, everything is being optimized. If you look around your office, you start to notice something. There is an area that hasn’t been optimized completely. One area that is staring you in the face! Your office and cubicle walls. Yes, the modern office is going through a transformation. Notable and influential tech companies are phasing out cubicle farms and replacing them with open floor concepts. Even with this transformation, office walls can be overlooked in this transformation process.

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