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Congrats to the Philadelphia Eagles

Congrats to the Philadelphia Eagles, Super Bowl 52 Champions!

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What Shaq and an Iced Tea Bottle can teach us about Augmented Reality

Augmented reality has gotten a lot of attention over the past few years. The entire world was captivated by the technology when Pokémon Go launched last summer, and ever since the app was downloaded millions of times, marketers have been hearing about the incredible opportunity that augmented reality presents for their business. Even with all the hype and publicity, many managers are still skeptical about the marketing applications of the technology for their business. Who is one person that can put their minds at ease? Shaquille O’Neal! No, we aren’t kidding. The same Shaq that dominated defenses in the NBA, starred in Kazaam, and has released several rap albums (if you forgot about his music or rap career, then please look them up immediately!).

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Designing “crAPPs”

As of June 2016, 2 million apps were available in the Apple App Store. With so many applications already available, can a new app penetrate the market to successfully advertise a brand or product? Developers have tried many ways to create separation. Some apps have failed while others differentiated themselves and produced great results.

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The Sports Fan Experience Is Changing

What’s not to love about going to a Major League Baseball game? An excuse to eat hot dogs, shout like a maniac for your favorite players, possibly catching a fly ball; it was always an incredible experience while growing up. In 2007, I attended my first game in Detroit and couldn’t have been happier. The first thing I asked my dad when we walked into the stadium was, “who is pitching today? I want to see someone good!”

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Augmented Reality: Too Much of a Good Thing?

Too Much of a Good Thing?

Everybody loves autumn. The sweltering dog days are slowly losing their bite, the leaves begin to change …… Forget all of that.  Autumn means one thing – football is back!  

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C-Suite Gamers: Why Corporate Leadership Plays Games

Who Plays Games?

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