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Crossing the Uncanny Valley… or not

For those of you that have been following us for a while, you have no doubt seen several of us mention something called “The Uncanny Valley”. We recently received an email from a client that asked the basic question “What is the Uncanny Valley” and why is it important to you? So, let’s dig in and discuss what the term means and why it has been such a challenge in the world of digital personalities.

First, let’s start with the text book definition. In aesthetics, the uncanny valley is a relationship between the degree of an object's resemblance to a human being and the emotional response to such an object. The concept of the uncanny valley suggests humanoid objects which appear almost, but not exactly, like real human beings elicit uncanny, or strangely familiar, feelings of eeriness and revulsion in observers. Valley denotes a dip in the human observer's affinity for the replica, a relation that otherwise increases with the replica's human likeness.

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How to Use Augmented Reality: Augmented Reality Screens

“Is my phone the only way to use augmented reality”? We hear this question a lot because the majority of people associate augmented reality (AR) with Pokémon Go. The game was able to introduce AR to a wider audience but only introduced the technology in the form of a mobile application. For those that don’t know or who are unfamiliar with the technology, augmented reality superimposes the real world with computer generated images. So how can you view augmented reality images? Does it have to be through a mobile application like Pokémon Go? Not at all! One method of viewing AR images that is becoming increasingly popular is augmented reality screens!

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How To Use Virtual Reality at Your Trade Show

Trade shows can be exciting, profitable….and completely hectic. Delivering your message and demonstrations in an effective manner can be incredibly difficult as attendees need to see several booths and every booth has its own distractions. In order to effectively communicate the value of your company or products, you need an incredibly effective delivery method. Look no further than Virtual Reality! Virtual Reality, or VR for short, uses computer-generated images and experiences to transport a viewer to an entirely new setting. While most people associated the technology for gaming, VR can greatly impact your trade show and increase your booth’s ROI. Below are three ways Virtual Reality can be used at trade shows.

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How Augmented Reality can be used at Trade Shows

Trade shows have become more competitive in the last several years resulting in companies willing to try different methods in order to increase their ROI. One technology that is becoming more and more popular is augmented reality. The technology overlays the real world with digital images, messages, and experiences. Pokémon Go introduced many people to augmented reality in a gaming format, but the ability to implement the technology in a business format is still foreign to many people. Here are several ways to use augmented reality at your trade show booth.

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5 Trade Show Technologies to Set You Apart from the Competition

Whether you are exhibiting at a tradeshow for 100 people or a million attendees, attracting as many of the right attendees as possible to your booth is always the goal. The age of digital transformation and innovation has made accomplishing this goal easier, but there are some new challenges along the way. While attendees are attracted by flashy technology, they also have become accustomed to seeing certain types of technology implemented by almost every booth. (Think video displays and games). For companies to stand out, they need to use the right emerging technology for the job! Below are 5 types of technology that will set apart any tradeshow booth from the competition!

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Congrats to the Philadelphia Eagles

Congrats to the Philadelphia Eagles, Super Bowl 52 Champions!

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How to use Virtual Reality at your next trade show

Walk around any trade show floor and you will see almost the same things. Videos, free giveaways, a few games, and large signage dot the floor as companies try to attract the attention of attendees. If you look closely, you will see a new technology start to gain traction at trade shows. Virtual Reality. While the technology is generally associated with gaming and entertainment, trade show managers and marketing companies have started to see the potential for virtual reality to transform engagement and interactions at trade shows. Even though the potential exists, a bad implementation can ruin the possibilities and potential. These are a few of the ways Virtual Reality can be applied effectively at trade shows.

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Different types of Virtual Reality at Live Events

Virtual Reality burst onto the scene last year with much fanfare and possibilities. One of the first, and arguably still the best, implementations of the technology was for live events. Nestled in-between gaming and business, virtual reality is able to transport the viewer to entirely new worlds and experiences. With this ability, the applications for virtual reality at live events are almost endless! Below are just three examples of how the technology can be used at any live event.

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Is your trade show display technology holding you back?

By now, most of us have heard “every company is a tech company,” or “every business is a digital business.” While sounding like a truism, it is a fact. Technology is no longer a commodity or service, it is at the core of every business.

Digital transformation has major implications for every business and industry, from startup to Fortune 500, but those who rely on outdated technology risk being disrupted. In this article, we discuss what is key to enabling digital transformation for your trade shows – and the transformation is so critical. Are you disrupting, or are you being disrupted?

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Trade Show Technology Project Spotlight: AstraZeneca

Background

As part of their launch strategy for a new product, Onglyza, AstraZeneca (AZ) decided to exhibit at seven professional conferences. AZ’s marketing team had hopes of spreading the word about Onglyza to physicians, and generating qualified leads. Sounds like a plan, right?!

Unfortunately, AZ’s marketing folks didn’t get the traffic they had been hoping for. People weren’t stopping by the booth, resulting in a weak ROI. What to do? Bring in the experts! nuMedia Innovations was called in to evaluate the situation.

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