Trade shows can be exciting, profitable….and completely hectic. Delivering your message and demonstrations in an effective manner can be incredibly difficult as attendees need to see several booths and every booth has its own distractions. In order to effectively communicate the value of your company or products, you need an incredibly effective delivery method. Look no further than Virtual Reality! Virtual Reality, or VR for short, uses computer-generated images and experiences to transport a viewer to an entirely new setting. While most people associated the technology for gaming, VR can greatly impact your trade show and increase your booth’s ROI. Below are three ways Virtual Reality can be used at trade shows.
Walk around any trade show floor and you will see almost the same things. Videos, free giveaways, a few games, and large signage dot the floor as companies try to attract the attention of attendees. If you look closely, you will see a new technology start to gain traction at trade shows. Virtual Reality. While the technology is generally associated with gaming and entertainment, trade show managers and marketing companies have started to see the potential for virtual reality to transform engagement and interactions at trade shows. Even though the potential exists, a bad implementation can ruin the possibilities and potential. These are a few of the ways Virtual Reality can be applied effectively at trade shows.
Whether you are putting on a professional sporting event or setting up a trade show booth, event marketers must make sure that people are as engaged as possible! But in this age of constant distraction, how can event organizers make sure that their event creates the most engaging experience possible? Emerging technology can be one of the biggest distractor, but organizers shouldn’t shy away from it. Instead, they should use the same type of emerging technology to engage participants. Two of the best technologies to engage visitors and attendees are augmented reality and virtual reality!
From NBA courts to the Sidney Opera House, mapped projections can transform almost any surface into a display. This means that companies can connect with audiences in a much more effective way than traditional signage. How do they create this incredible connection? By going beyond simple billboard or poster displays and incorporating high quality, moving 3D graphics, mapped projections can gain the attention over any potential viewer. Don’t just take our word for it! Here are ten amazing examples of mapped projections projects.
Millions of companies exhibit at trade shows every year. From travel expenses to the cost of designing and maintaining a booth, these shows aren’t cheap. If you are going to spend your money and efforts on exhibiting, your need to maximize your return on investment. Here are four ways that any company can increase their ROI at their next trade show:
Walk around any trade show floor and you will quickly see the importance of technology. From charging stations to large, digital signage, companies are attempting to gain the attention of distracted, busy attendees. Trade Show visitors are becoming more and more accustomed to seeing these types of marketing strategies, requiring companies to find ways to differentiate themselves from the competition. The right technological solution should be able to not only acquire and hold the attention of trade show attendees, but also allow your booth team to be more effective. Here are several technology solutions which can help achieve both of those results!
If you have ever been to Disney World and watched the buildings light up with wonderful colors or seen an NBA court appear to fall apart, then you have witnessed projection mapping in action. This technology uses projectors to transform any object into a display surface for incredible brand experiences. You may be asking why your company should use projection mapping compared to other forms of marketing. Here are just five reasons why you should consider using projection mapping!
What’s not to love about going to a Major League Baseball game? An excuse to eat hot dogs, shout like a maniac for your favorite players, possibly catching a fly ball; it was always an incredible experience while growing up. In 2007, I attended my first game in Detroit and couldn’t have been happier. The first thing I asked my dad when we walked into the stadium was, “who is pitching today? I want to see someone good!”
There are lots of ways to improve your team's performance at trade shows from new high-end displays to rewards and incentives for top representatives. But many of these improvement methods come with hefty price tags. No Worries! There are a lot of different ways to improve trade show performance without breaking the bank. We have put together 15 low or no-cost ways to improve your next trade show.