“What practical application does it have?” Virtual Reality (VR) enthusiasts and users continue to answer this question. In the past few years, Virtual Reality has been able to answer this question in the form of training applications for employees in various industries through the ability to transport a user to an entirely new computer generated or video recorded world complete with interactive capabilities. These are just 4 of the industries where Virtual Reality training applications have been used successfully!
“Is my phone the only way to use augmented reality”? We hear this question a lot because the majority of people associate augmented reality (AR) with Pokémon Go. The game was able to introduce AR to a wider audience but only introduced the technology in the form of a mobile application. For those that don’t know or who are unfamiliar with the technology, augmented reality superimposes the real world with computer generated images. So how can you view augmented reality images? Does it have to be through a mobile application like Pokémon Go? Not at all! One method of viewing AR images that is becoming increasingly popular is augmented reality screens!
Going to a hospital can be an extremely stressful situation. In this environment, an inviting atmosphere can be difficult to achieve but can make all the difference for a patient or their loved ones. Old, outdated technology and areas can lead to a more depressing and intimidating environment for patients while new, seamlessly integrated technology, like our Interactive Interior technology, is able relieve some of the stress associated with hospital visits. From the reception area to the hallways, every aspect of a hospital contributes to a patient’s experience, and below are several ways these areas can be changed to improve the patient’s experiences.
Trade shows have become more competitive in the last several years resulting in companies willing to try different methods in order to increase their ROI. One technology that is becoming more and more popular is augmented reality. The technology overlays the real world with digital images, messages, and experiences. Pokémon Go introduced many people to augmented reality in a gaming format, but the ability to implement the technology in a business format is still foreign to many people. Here are several ways to use augmented reality at your trade show booth.
Whether it’s a billion-dollar technology company or a brand-new startup, the company’s office conveys their culture and vision to whomever enters their building. Many believe that the first impression a visitor or employee experiences is their first face to face interaction with a company’s employee, but this isn’t true. The first impression someone forms of a business happens the moment they step into a company’s lobby or reception area. Does investing in the lobby or reception space matter? Absolutely! Here are a few reasons why companies should invest in their lobby.
Whether you are exhibiting at a tradeshow for 100 people or a million attendees, attracting as many of the right attendees as possible to your booth is always the goal. The age of digital transformation and innovation has made accomplishing this goal easier, but there are some new challenges along the way. While attendees are attracted by flashy technology, they also have become accustomed to seeing certain types of technology implemented by almost every booth. (Think video displays and games). For companies to stand out, they need to use the right emerging technology for the job! Below are 5 types of technology that will set apart any tradeshow booth from the competition!
In the last few years, no technology has been more hyped up or promising than Virtual Reality (VR). Everyone from large tech companies to scrappy startups are investing in the technology. Virtual Reality is able to transport the viewer to any entirely new experience or area in the world! Every walk of life, from gaming and corporate training to advertising and medical procedures, are being changed by the technology. Architecture is no exception! Let’s look at a just a few of the ways that Virtual Reality is changing architecture.
Walk around any trade show floor and you will see almost the same things. Videos, free giveaways, a few games, and large signage dot the floor as companies try to attract the attention of attendees. If you look closely, you will see a new technology start to gain traction at trade shows. Virtual Reality. While the technology is generally associated with gaming and entertainment, trade show managers and marketing companies have started to see the potential for virtual reality to transform engagement and interactions at trade shows. Even though the potential exists, a bad implementation can ruin the possibilities and potential. These are a few of the ways Virtual Reality can be applied effectively at trade shows.
The retail sector has experienced a revolution in the last few years. Thousands of stores have closed with several brands and companies having gone out of business entirely. While you may think that this revolution has only affected small mom-and-pop stores, large, traditional companies like Macy’s and Walmart have also been affected with both having closed hundreds of their once incredibly profitable stores. Amid what has been described as a retail apocalypse, stores have been forced to adopt new technology to drive sales and create new experiences. Leading the way for many of these stores is augmented reality!
Over the last two years, we have all witnessed the rise of Augmented Reality and Virtual Reality as technological tools, used for training, entertainment, and much more. These visual media have a tremendous impact on how we perceive the world, both “actual” and digital. But even these powerful visual media fall flat without one very powerful sensory input, sound. Since “talkies” replaced silent film, producers of media have understood that sound creates as many, or even more, cues than visual media. Whether we are talking about traditional film, television, or the new media of virtual reality, without strong audio production, none of these visual media would hold our collective attention for very long. The question we seek to answer is “why is sound so important to a VR scene?” To that end, let’s examine some reasons human rely on this “secondary” sensory input to create convincing new “realities”. (I know the sarcasm of the use of the term “secondary” does not come across in writing, but trust me, it is there!)