What's "Nu"?

Crossing the Uncanny Valley… or not

For those of you that have been following us for a while, you have no doubt seen several of us mention something called “The Uncanny Valley”. We recently received an email from a client that asked the basic question “What is the Uncanny Valley” and why is it important to you? So, let’s dig in and discuss what the term means and why it has been such a challenge in the world of digital personalities.

First, let’s start with the text book definition. In aesthetics, the uncanny valley is a relationship between the degree of an object's resemblance to a human being and the emotional response to such an object. The concept of the uncanny valley suggests humanoid objects which appear almost, but not exactly, like real human beings elicit uncanny, or strangely familiar, feelings of eeriness and revulsion in observers. Valley denotes a dip in the human observer's affinity for the replica, a relation that otherwise increases with the replica's human likeness.

Read More  

The Importance of Office Transformation

On average, American adult workers spend 47 hours per week working. Being at an disengaged office this much each week can lead to a less productive and engaged workforce. Companies from Google to small startups have recognized this problem and transformed their offices to increase employee productivity and engagement. While many companies have recognized the impact that a transformed office can have on employee engagement, many do not see the need to transform their office because they do not believe the problem of disengaged employees is too severe. Which begs the question, how prevalent are disengaged employees?

Read More