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Immersive Virtual Reality – The Next Frontier in Customer Experience

In the last few years, improving the customer experience (CX) has become a focal point for businesses around the world. Companies both large and small have begun to invest in the next frontier of CX to drive customer acquisition and sales. Pushing that frontier is Immersive Virtual Reality (VR).

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Augmented Reality Is Changing The Ways Brands Connect With Customers

In the evolving landscape of costumer acquisition and brand experience, companies are continuing to turn to new, emerging technology to attract customers. Enter augmented reality (AR)! The same technology that helped propel Pokémon Go to hundreds of millions of downloads is also helping brands connect to millions of potential and current customers. AR is able to make this connection because of several different and exciting factors that brands can and will continue to leverage.

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