A meeting room with a smart tv and a Skype portal. An expert talking to me from a few states away. My HR rep sitting next to me working on their own work. A dashboard in front of me with figures and numbers cascading across the screen. Recorded demos seeming playing one after another. This was the setting for my training at my first job out of college.
In the evolving landscape of costumer acquisition and brand experience, companies are continuing to turn to new, emerging technology to attract customers. Enter augmented reality (AR)! The same technology that helped propel Pokémon Go to hundreds of millions of downloads is also helping brands connect to millions of potential and current customers. AR is able to make this connection because of several different and exciting factors that brands can and will continue to leverage.
“Is my phone the only way to use augmented reality”? We hear this question a lot because the majority of people associate augmented reality (AR) with Pokémon Go. The game was able to introduce AR to a wider audience but only introduced the technology in the form of a mobile application. For those that don’t know or who are unfamiliar with the technology, augmented reality superimposes the real world with computer generated images. So how can you view augmented reality images? Does it have to be through a mobile application like Pokémon Go? Not at all! One method of viewing AR images that is becoming increasingly popular is augmented reality screens!
Trade shows have become more competitive in the last several years resulting in companies willing to try different methods in order to increase their ROI. One technology that is becoming more and more popular is augmented reality. The technology overlays the real world with digital images, messages, and experiences. Pokémon Go introduced many people to augmented reality in a gaming format, but the ability to implement the technology in a business format is still foreign to many people. Here are several ways to use augmented reality at your trade show booth.
Whether you are exhibiting at a tradeshow for 100 people or a million attendees, attracting as many of the right attendees as possible to your booth is always the goal. The age of digital transformation and innovation has made accomplishing this goal easier, but there are some new challenges along the way. While attendees are attracted by flashy technology, they also have become accustomed to seeing certain types of technology implemented by almost every booth. (Think video displays and games). For companies to stand out, they need to use the right emerging technology for the job! Below are 5 types of technology that will set apart any tradeshow booth from the competition!
Movies from Iron Man to The Terminator have shown technological advances that many of us never dreamed would be a reality in our lifetime. But one of these technologies has become reality and is starting to break into our every day lives. We are talking about augmented reality (AR)! The technology is able to superimpose computer generated images, graphics, and messaging on top of the real world. Augmented reality has been adapted to accomplish a multitude of tasks from allowing companies to market their products in new, exciting ways to transforming the way employees are trained to even assisting in medical procedures. All of these methods and use cases would not be possible without the ability to view the digital information presented through augmented reality. But how can you view AR graphics and images? Let’s look at a few ways that people are able to view augmented reality.
The retail sector has experienced a revolution in the last few years. Thousands of stores have closed with several brands and companies having gone out of business entirely. While you may think that this revolution has only affected small mom-and-pop stores, large, traditional companies like Macy’s and Walmart have also been affected with both having closed hundreds of their once incredibly profitable stores. Amid what has been described as a retail apocalypse, stores have been forced to adopt new technology to drive sales and create new experiences. Leading the way for many of these stores is augmented reality!
Amazon, QVC, IKEA, and Boeing. These are just four of the hundreds of companies already adopting augmented reality (AR) for both their offerings and business. Ever since taking the world by storm in 2016 with Pokémon Go, the technology has seen a dramatic increase in the popularity and implementation of AR applications. But the technology isn’t new. AR apps have been around for several years and have been implemented for many different uses. So why now? Why are companies ranging from large, multibillion dollar tech giants to smaller retail stores investing in the technology?
In this age of a million distractions, connecting with customers is becoming increasingly difficult, and companies are more willing to try new technology to reach these customers. Some of the most cutting edge technology that is already showing the best results is experiential marketing technology! Experiential marketing technology is any type of technology that interacts with a consumer to improve customer experience or brand awareness to increase sales. Here are just 5 examples of this technology and how they are already starting to show great results!
Whether you are putting on a professional sporting event or setting up a trade show booth, event marketers must make sure that people are as engaged as possible! But in this age of constant distraction, how can event organizers make sure that their event creates the most engaging experience possible? Emerging technology can be one of the biggest distractor, but organizers shouldn’t shy away from it. Instead, they should use the same type of emerging technology to engage participants. Two of the best technologies to engage visitors and attendees are augmented reality and virtual reality!