At this point, we all have seen the amazing marketing effects of augmented reality. One of the best examples is Pokémon Go, which utilized the technology to explode in popularity in only a few days. While the incredible potential for augmented reality in the marketing sector is obvious, many companies overlook how the technology can help them internally. Here are just a few of the benefits of using augmented reality training methods.
1. Fully Demonstrate Day To Day REsponsibilities
Traditional training methods such as PowerPoint and video can only communicate the training materials, they cannot fully demonstrate how to use a product or complete a task. With augmented reality, computer generated images and information can appear on the employees work station, machine, or tools. This ability allows for employees to visualize exactly what their day to day work will entail.
2. Increases Engagement
What's the point of training if employees aren't able to remember the material? More traditional methods such as PowerPoint and videos can be boring. If an employee is bored and unengaged, they are less likely to remember critical information. Augmented reality forces employees to interact with the material. Whether it is viewing images and information displayed on a piece of machinery or following a step by step guide on how to complete a job, employees have to be engaged in order to finish an augmented reality training program. This engagement will result in a more knowledgeable and effective workforce.
3. No need to revisit manuals
What happens when you are working on a project and are unsure what to do next. If you use traditional training methods, an employee will have to go back to their training materials or wait for guidance from another employees. After some time searching through files and pages, the employee may or may not find the information they need. Now imagine the training material has been converted to augmented reality. The employee needs to simply raise their phone or device to their workstation and see the correct way to proceed, saving time and money.
4. Remote Employees
With more and more companies allowing employees to work virtually, the task of training everyone in a company has become harder and harder. Communicating to remote employees about upgrades in your service or product can be difficult since they may not be able to see a demonstration or listen uninterrupted to a full presentation. Creating an augmented reality version of the training materials can alleviate several of these problems. Instead of simply sending them a new packet of information, an augmented reality display allows remote employee to visual and explore every new aspect of the service or product. Remote employees will now be able to interact, engage, and understand like never before!
While many companies understand and invest heavily in in-depth analytics for their marketing or sales efforts, the same level of analytics has not be present in training programs. Yes, most training materials allow a company to see whether an employee completed the task or not, but the information stops there. A company should be able to see how their employees completed the task, how long it took them to complete it, and whether or not they engage with the material. Augmented reality gives companies the ability to fully analyze and improve their training programs by tracking these metrics and more.