Maximizing Your Trade Show ROI (Part One)

    by Raymond Winters on Jan 31, 2017 11:21:17 AM

    We have all read the articles about how to add technology to your trade show booth and dis-plays:  Add a monitor (yawn), add a phone charging station (how does this help you?), add a display case (how original), add “digital literature” (boring!). The truth is adding technology is easy, but adding the right technology is a very different story.

    Define Your Goals

    The first question we need to answer is “What do I need to accomplish?” Is your goal to attract as many people as possible to your booth? Are you looking to learn more about the people that visit your display? Do you want to generate a huge number of leads or attract fewer, but more qualified visitors? Honestly assessing your goals will provide a much clearer picture for determining your technology needs and will help to avoid some of the pitfalls associated with adding new features to your already very expensive booth. 


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