Business Use Cases of Virtual Reality

    by Nick Rockafellow on Jun 15, 2017 11:16:32 AM

    The popularity of Virtual Reality has exploded over the last few years. With large companies like Facebook, Samsung, and Google actively investing in the future of the technology, expect to see the popularity of these headsets continue to increase! Most of the applications that exist today are focused on the entertainment sector with games being the most prevalent. While many people are happy with virtual reality being a solely entertainment device, the technology has an incredibly large amount of enterprise applications. These are only a few of the business applications of virtual reality.

    1. Training Materials

    Typical training sessions at a company take place in a room or in front of a computer screen. While this style of teaching may be able to communicate information concerning an employee's job, it is unable to create a realistic representation of an employee’s day-to-day work. Enter virtual reality! By simply putting on a VR headset, an employee is able to experience a simulation of what a typical day will entail. This realistic simulation prepares employees to complete their work before taking on their actual responsibilities.

    2. Sales Aids

    Every company has some type of sales demo. Regardless of the industry, salesmen can win or lose a sale based on how effective their demo is. By converting sales aids and demos into a virtual reality format, the sales team will be able to close more deals! VR is an incredibly powerful presentation tool that can present information in real time and in a realistic format. Instead of simply hearing about a product, a potential customer will be able to see and experience the different features.

    VR sales aid

    3. Collaboration

    We have all experienced the same problem when working with colleagues in different locations. Regardless of how you describe your ideas or thought process, something is lost by the distance. How can virtual reality solve this problem? Collaborative environments! By using headsets, users can be transported to virtual rooms and speak directly to a colleague. How is this any different than Skype or other traditional collaborative methods? 3D images can be generated and uploaded, notes can be written and highlighted directly on objects, and images instantly changed to represent decisions and change in directions. These features make collaborative VR and incredibly powerful tool for any company!

    4. Marketing

    Virtual Reality for MarketingPeople don’t want to just hear about a product, they want to experience it. Marketing such as Facebook ads, billboards, and television commercials can convey a message but aren’t able to truly connect with viewers. Virtual reality’s ability to transport a person to a completely different environment allows companies to transform their message and connect to potential clients. Large, international corporations such as Coca-Cola and McDonalds have already started using VR marketing campaigns. Look for more companies to start utilizing the technology to connect with potential clients.

    5. Conferences & Trade shows

    From travel expenses to the price of admissions, companies can spend millions of dollars sending their employees to conferences and trade shows. Unfortunately for companies trying to save money, there was never a good way to save money but still gain all the valuable information from a trade show. Virtual reality allows companies to attend these trade shows from the comfort of their own homes. Viewers are still able to ask questions and gain information because of the interactive capabilities of the technology.

    6. Interior Design

    Interior designers have traditionally been able to show their vivid designs on a computer. Although these images can show details, clients are unable to experience the layout and feel of the room. Virtual reality interior design spaces allow for clients to stand in the middle of their new room or building. AutoCAD drawings can be uploaded and immediately converted into VR format, while collaborative environments allow for changes to be made immediately.

    7. Shopping

    How we purchase everything from clothes to furniture has greatly changed in the last few years. Shopping malls are going out of business while online stores are thriving. Virtual reality will help online stores to become more effective and profitable. Let’s use purchasing a couch as an example. Instead of just seeing a picture and imagining what it looks, a user can see the color and size of the furniture in real time. The viewer can walk around the virtual couch and see every aspect of the couch. By allowing customers to become comfortable with their potential purchase, sales will increase!

    8. Military

    VR Military TrainingThe military has been using virtual simulations for training for some time and for good reason! A soldier can be immersed into any scenario they may encounter. These scenarios can be programmed to change, be responsive, and record decisions making them much more powerful than simple training exercises. Monitoring VR training simulations are much easier than monitoring traditional exercises. Instead of relying on cameras and administrators placed around the area, administrators can view each trainee’s view and decisions in real time.

    9. Real Estate

    For real estate agents, showing multiple houses in different areas can be extremely difficult and time consuming. For potential buyers, wasting their time at houses they don’t like can be extremely frustrating and lengthen the process. Virtual reality can solve all these problems for both the agents and buyers. By being able to virtually tour multiple houses from the comfort of a living room, potential buyers can easily rule out houses and visit only the ones which truly interest them. Real estate agents will be able to close more deals as they can show more houses.

    10. Medical

    Medical students can read and train as much as possible, but they can’t completely simulate the experience of their first operation. Virtual reality allows for students to view a surgery from the eyes of the surgeon. By the time a student steps into an operating room, they will have been able to experience every type of operation in real time. The benefits of the technology go far beyond just immersive teaching. Being able to relax in a hospital is extremely difficult and can be almost impossible for small children. By being able to completely transport a patient to a new environment, virtual reality can comfort a patient and alleviate most of their worries. These are only a few of the possibilities of virtual reality in the field of medicine.

    VR Surgery

    Those were only ten use cases for virtual reality. With the ability to transport a viewer to a completely new environment, the technology can be applied to almost any industry. The real question is, how can you imagine using virtual reality?

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