What's "Nu"?

Crossing the Uncanny Valley… or not

For those of you that have been following us for a while, you have no doubt seen several of us mention something called “The Uncanny Valley”. We recently received an email from a client that asked the basic question “What is the Uncanny Valley” and why is it important to you? So, let’s dig in and discuss what the term means and why it has been such a challenge in the world of digital personalities.

First, let’s start with the text book definition. In aesthetics, the uncanny valley is a relationship between the degree of an object's resemblance to a human being and the emotional response to such an object. The concept of the uncanny valley suggests humanoid objects which appear almost, but not exactly, like real human beings elicit uncanny, or strangely familiar, feelings of eeriness and revulsion in observers. Valley denotes a dip in the human observer's affinity for the replica, a relation that otherwise increases with the replica's human likeness.

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Immersive Virtual Reality – The Next Frontier in Customer Experience

In the last few years, improving the customer experience (CX) has become a focal point for businesses around the world. Companies both large and small have begun to invest in the next frontier of CX to drive customer acquisition and sales. Pushing that frontier is Immersive Virtual Reality (VR).

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Augmented Reality is Changing New Hire Training

A meeting room with a smart tv and a Skype portal. An expert talking to me from a few states away. My HR rep sitting next to me working on their own work. A dashboard in front of me with figures and numbers cascading across the screen. Recorded demos seeming playing one after another. This was the setting for my training at my first job out of college.

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The Importance of Office Transformation

On average, American adult workers spend 47 hours per week working. Being at an disengaged office this much each week can lead to a less productive and engaged workforce. Companies from Google to small startups have recognized this problem and transformed their offices to increase employee productivity and engagement. While many companies have recognized the impact that a transformed office can have on employee engagement, many do not see the need to transform their office because they do not believe the problem of disengaged employees is too severe. Which begs the question, how prevalent are disengaged employees?

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3 Ways Virtual Reality is Changing Construction

Virtual Reality (VR) isn’t just for games anymore. The immersive technology is changing how industries operate, and one industry already seeing VR's impact is construction and design. VR is being implemented to help clients visualize their purchase in a more complete way, to alleviate the struggle of last minute decisions, and to help train new hires and unqualified workers. Virtual reality continues to innovate these areas producing unparalleled and efficient results!

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Augmented Reality Is Changing The Ways Brands Connect With Customers

In the evolving landscape of costumer acquisition and brand experience, companies are continuing to turn to new, emerging technology to attract customers. Enter augmented reality (AR)! The same technology that helped propel Pokémon Go to hundreds of millions of downloads is also helping brands connect to millions of potential and current customers. AR is able to make this connection because of several different and exciting factors that brands can and will continue to leverage.

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Optimizing Your Office And Cubicle Walls

From the way we brew our coffee in the morning to the way we close deals, everything is being optimized. If you look around your office, you start to notice something. There is an area that hasn’t been optimized completely. One area that is staring you in the face! Your office and cubicle walls. Yes, the modern office is going through a transformation. Notable and influential tech companies are phasing out cubicle farms and replacing them with open floor concepts. Even with this transformation, office walls can be overlooked in this transformation process.

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Different Ways To Use Virtual Reality at Your Trade Show

You have decided to use Virtual Reality (VR) at your trade show booth but are wondering what is the best way to implement the technology to set you apart from the competition. VR is able to immerse the user into a new environment complete with interactive features. Anyone who has ever experienced virtual reality knows how unique and impactful the experience can be, but the question remains. How can you use virtual reality at your trade show booth? Here are just four ways you can use virtual reality at your trade show booth.

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4 Industries Using Virtual Reality for Training

“What practical application does it have?” Virtual Reality (VR) enthusiasts and users continue to answer this question. In the past few years, Virtual Reality has been able to answer this question in the form of training applications for employees in various industries through the ability to transport a user to an entirely new computer generated or video recorded world complete with interactive capabilities. These are just 4 of the industries where Virtual Reality training applications have been used successfully!

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How to Use Augmented Reality: Augmented Reality Screens

“Is my phone the only way to use augmented reality”? We hear this question a lot because the majority of people associate augmented reality (AR) with Pokémon Go. The game was able to introduce AR to a wider audience but only introduced the technology in the form of a mobile application. For those that don’t know or who are unfamiliar with the technology, augmented reality superimposes the real world with computer generated images. So how can you view augmented reality images? Does it have to be through a mobile application like Pokémon Go? Not at all! One method of viewing AR images that is becoming increasingly popular is augmented reality screens!

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