What's "Nu"?

Augmented Reality & Virtual Reality for Live Events

Whether you are putting on a professional sporting event or setting up a trade show booth, event marketers must make sure that people are as engaged as possible! But in this age of constant distraction, how can event organizers make sure that their event creates the most engaging experience possible? Emerging technology can be one of the biggest distractor, but organizers shouldn’t shy away from it. Instead, they should use the same type of emerging technology to engage participants. Two of the best technologies to engage visitors and attendees are augmented and virtual reality!

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An Interview with our Studio Director, Ray Winters, about our latest Interactive Interior project

As part of the United States Army Medical Command, the Weed Army Community Hospital at Fort Irwin, California, is an award-winning medical facility centered in the Mojave Desert. With temperatures outside often rising to dangerous levels, the hospital wanted to bring waterfalls inside to create a relaxing and soothing lobby display. Without the ability to build actual waterfalls, the design engineering team turned to nuMedia Innovations wworked with Nashville-based PixelFLEX to create a series of waterfall illusions using indoor LED video technology.

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10 incredible examples of projection mapping

From NBA courts to the Sidney Opera House, mapped projections can transform almost any surface into a display. This means that companies can connect with audiences in a much more effective way than traditional signage. How do they create this incredible connection? By going beyond simple billboard or poster displays and incorporating high quality, moving 3D graphics, mapped projections can gain the attention over any potential viewer. Don’t just take our word for it! Here are ten amazing examples of mapped projections projects.

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What Shaq and an Iced Tea Bottle can teach us about Augmented Reality

Augmented reality has gotten a lot of attention over the past few years. The entire world was captivated by the technology when Pokémon Go launched last summer, and ever since the app was downloaded millions of times, marketers have been hearing about the incredible opportunity that augmented reality presents for their business. Even with all the hype and publicity, many managers are still skeptical about the marketing applications of the technology for their business. Who is one person that can put their minds at ease? Shaquille O’Neal! No, we aren’t kidding. The same Shaq that dominated defenses in the NBA, starred in Kazaam, and has released several rap albums (if you forgot about his music or rap career, then please look them up immediately!).

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Interactive Interiors Project Spotlight: Disney Hospital

Background

It’s every child’s dream come true, a week in sunny Orlando home of the “house the mouse built”. Sometimes, a child’s trip to Orlando has a very different purpose. Nearly 1,000 children undergo pediatric MRI’s at the hospital’s Orlando facility every year. Undergoing an MRI is no fun as an adult, but for a kid, it’s downright torturous. Yikes! Obviously, this presented a major challenge and led to a high percentage of children being sedated for the procedure, not an ideal solution.

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How to increase ROI at your next trade show

Millions of companies exhibit at trade shows every year. From travel expenses to the cost of designing and maintaining a booth, these shows aren’t cheap. If you are going to spend your money and efforts on exhibiting, your need to maximize your return on investment. Here are four ways that any company can increase their ROI at their next trade show:

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Why Every Company Should Consider Experiential Marketing Technology

How do you differentiate your marketing from the competition and deliver a unique, powerful experience for your consumers? One of the most unique and impactful ways to achieve this differentiation is to employ experiential marketing technology. What specifically is experiential marketing technology? Experiential technology is any type of technology that interacts with a consumer to improve the user experience or brand awareness. Some specific examples of experiential marketing technology include interactive displays and holograms, VR and AR experiences, and branded phone games. While we all have seen some form of this type of technology, managers may still wonder what are the benefits. Here are just a few reasons why every company should consider experiential marketing technology.

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Business Use Cases of Virtual Reality

The popularity of Virtual Reality has exploded over the last few years. With large companies like Facebook, Samsung, and Google actively investing in the future of the technology, expect to see the popularity of these headsets continue to increase! Most of the applications that exist today are focused on the entertainment sector with games being the most prevalent. While many people are happy with virtual reality being a solely entertainment device, the technology has an incredibly large amount of enterprise applications. These are only a few of the business applications of virtual reality.

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Business Use Cases of Augmented Reality

Besides fulfilling our childhood dream of being able to run around and catch Pikachu, Pokémon Go introduced everyone to augmented reality (AR). The technology allows programmers to overlay real world objects with digital information. While augmented reality is unique, many confuse the technology with virtual reality. Virtual reality involves putting on a headset or device and being transported to another realm. Augmented reality involves an event being triggered by anything from a smartphone to wearables. With this flexibility and the ability to track interactions, augmented reality has many business cases. Here are just a few of the use cases.

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How to Increase Employee Productivity

Let’s admit it, sometimes it’s hard to be productive at work. Whether your office coworker wants to talk about her kids or your favorite team was just knocked out of playoff contention, distractions can pop up anywhere. An individual employee may just see these distractions as a nuisance, but executives take this very seriously. Why? Thousands of distracted employees equate to a loss of millions of dollars. Managers have traditionally tried to stop these distractions with an overbearing approach. Recently, more companies have tried to create an office atmospheres where employees want to be more productive. To achieve this productivity, companies need to include a not-so-secret weapon, interactive interior technology!

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