By now, most of us have heard “every company is a tech company,” or “every business is a digital business.” While sounding like a truism, it is a fact. Technology is no longer a commodity or service, it is at the core of every business.
Digital transformation has major implications for every business and industry, from startup to Fortune 500, but those who rely on outdated technology risk being disrupted. In this article, we discuss what is key to enabling digital transformation for your trade shows – and the transformation is so critical. Are you disrupting, or are you being disrupted?