What's "Nu"?

Is your trade show display technology holding you back?

By now, most of us have heard “every company is a tech company,” or “every business is a digital business.” While sounding like a truism, it is a fact. Technology is no longer a commodity or service, it is at the core of every business.

Digital transformation has major implications for every business and industry, from startup to Fortune 500, but those who rely on outdated technology risk being disrupted. In this article, we discuss what is key to enabling digital transformation for your trade shows – and the transformation is so critical. Are you disrupting, or are you being disrupted?

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Mickey's 10 Commandment’s for VR

Today we want to address elements of Virtual Reality production. Sure, you already know some of this stuff, but it is important to understand the “whys” along with the “how”. Those that read the blog regularly are probably aware of our affinity for all things Disney and Imagineering. In fact, we are so serious about it we have created many of our working protocols and processes based on the methodologies of Disney’s Imagineers… we have even gone so far as to promote ourselves as “Imagineers without the ears”, but I digress. In this blog, we want to discuss how VR production, and AR for that matter, align so well with Mickey’s 10 Commandments. "What!?" You say . . . think about it: Walt Disney wanted nothing more than to transport his guest into a new reality . . his reality. At the time, he had no choice but to construct that new reality as a physical place. We’re simply doing the same thing with the tools we have available today! The clear and concise practices put forth in these commandments are a sure path to success, provided you do not get too distracted along the way. Without further ado, let’s dig in!

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Examples of Experiential Marketing Technology that Work!

In this age of a million distractions, connecting with customers is becoming increasingly difficult, and companies are more willing to try new technology to reach these customers. Some of the most cutting edge technology that is already showing the best results is experiential marketing technology! Experiential marketing technology is any type of technology that interacts with a consumer to improve customer experience or brand awareness to increase sales. Here are just 5 examples of this technology and how they are already starting to show great results!

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Trade Show Technology Project Spotlight: AstraZeneca

Background

As part of their launch strategy for a new product, Onglyza, AstraZeneca (AZ) decided to exhibit at seven professional conferences. AZ’s marketing team had hopes of spreading the word about Onglyza to physicians, and generating qualified leads. Sounds like a plan, right?!

Unfortunately, AZ’s marketing folks didn’t get the traffic they had been hoping for. People weren’t stopping by the booth, resulting in a weak ROI. What to do? Bring in the experts! nuMedia Innovations was called in to evaluate the situation.

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Augmented Reality & Virtual Reality for Live Events

Whether you are putting on a professional sporting event or setting up a trade show booth, event marketers must make sure that people are as engaged as possible! But in this age of constant distraction, how can event organizers make sure that their event creates the most engaging experience possible? Emerging technology can be one of the biggest distractor, but organizers shouldn’t shy away from it. Instead, they should use the same type of emerging technology to engage participants. Two of the best technologies to engage visitors and attendees are augmented and virtual reality!

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An Interview with our Studio Director, Ray Winters, about our latest Interactive Interior project

As part of the United States Army Medical Command, the Weed Army Community Hospital at Fort Irwin, California, is an award-winning medical facility centered in the Mojave Desert. With temperatures outside often rising to dangerous levels, the hospital wanted to bring waterfalls inside to create a relaxing and soothing lobby display. Without the ability to build actual waterfalls, the design engineering team turned to nuMedia Innovations wworked with Nashville-based PixelFLEX to create a series of waterfall illusions using indoor LED video technology.

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10 incredible examples of projection mapping

From NBA courts to the Sidney Opera House, mapped projections can transform almost any surface into a display. This means that companies can connect with audiences in a much more effective way than traditional signage. How do they create this incredible connection? By going beyond simple billboard or poster displays and incorporating high quality, moving 3D graphics, mapped projections can gain the attention over any potential viewer. Don’t just take our word for it! Here are ten amazing examples of mapped projections projects.

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What Shaq and an Iced Tea Bottle can teach us about Augmented Reality

Augmented reality has gotten a lot of attention over the past few years. The entire world was captivated by the technology when Pokémon Go launched last summer, and ever since the app was downloaded millions of times, marketers have been hearing about the incredible opportunity that augmented reality presents for their business. Even with all the hype and publicity, many managers are still skeptical about the marketing applications of the technology for their business. Who is one person that can put their minds at ease? Shaquille O’Neal! No, we aren’t kidding. The same Shaq that dominated defenses in the NBA, starred in Kazaam, and has released several rap albums (if you forgot about his music or rap career, then please look them up immediately!).

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Interactive Interiors Project Spotlight: Disney Hospital

Background

It’s every child’s dream come true, a week in sunny Orlando home of the “house the mouse built”. Sometimes, a child’s trip to Orlando has a very different purpose. Nearly 1,000 children undergo pediatric MRI’s at the hospital’s Orlando facility every year. Undergoing an MRI is no fun as an adult, but for a kid, it’s downright torturous. Yikes! Obviously, this presented a major challenge and led to a high percentage of children being sedated for the procedure, not an ideal solution.

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How to increase ROI at your next trade show

Millions of companies exhibit at trade shows every year. From travel expenses to the cost of designing and maintaining a booth, these shows aren’t cheap. If you are going to spend your money and efforts on exhibiting, your need to maximize your return on investment. Here are four ways that any company can increase their ROI at their next trade show:

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