How do you differentiate your marketing from the competition and deliver a unique, powerful experience for your consumers? One of the most unique and impactful ways to achieve this differentiation is to employ experiential marketing technology. What specifically is experiential marketing technology? Experiential technology is any type of technology that interacts with a consumer to improve the user experience or brand awareness. Some specific examples of experiential marketing technology include interactive displays and holograms, VR and AR experiences, and branded phone games. While we all have seen some form of this type of technology, managers may still wonder what are the benefits. Here are just a few reasons why every company should consider experiential marketing technology.