Whether you are putting on a professional sporting event or setting up a trade show booth, event marketers must make sure that people are as engaged as possible! But in this age of constant distraction, how can event organizers make sure that their event creates the most engaging experience possible? Emerging technology can be one of the biggest distractor, but organizers shouldn’t shy away from it. Instead, they should use the same type of emerging technology to engage participants. Two of the best technologies to engage visitors and attendees are augmented and virtual reality!