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Why Every Company Should Consider Experiential Marketing Technology

How do you differentiate your marketing from the competition and deliver a unique, powerful experience for your consumers? One of the most unique and impactful ways to achieve this differentiation is to employ experiential marketing technology. What specifically is experiential marketing technology? Experiential technology is any type of technology that interacts with a consumer to improve the user experience or brand awareness. Some specific examples of experiential marketing technology include interactive displays and holograms, VR and AR experiences, and branded phone games. While we all have seen some form of this type of technology, managers may still wonder what are the benefits. Here are just a few reasons why every company should consider experiential marketing technology.

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Business Use Cases of Virtual Reality

The popularity of Virtual Reality has exploded over the last few years. With large companies like Facebook, Samsung, and Google actively investing in the future of the technology, expect to see the popularity of these headsets continue to increase! Most of the applications that exist today are focused on the entertainment sector with games being the most prevalent. While many people are happy with virtual reality being a solely entertainment device, the technology has an incredibly large amount of enterprise applications. These are only a few of the business applications of virtual reality.

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Business Use Cases of Augmented Reality

Besides fulfilling our childhood dream of being able to run around and catch Pikachu, Pokémon Go introduced everyone to augmented reality (AR). The technology allows programmers to overlay real world objects with digital information. While augmented reality is unique, many confuse the technology with virtual reality. Virtual reality involves putting on a headset or device and being transported to another realm. Augmented reality involves an event being triggered by anything from a smartphone to wearables. With this flexibility and the ability to track interactions, augmented reality has many business cases. Here are just a few of the use cases.

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How to Increase Employee Productivity

Let’s admit it, sometimes it’s hard to be productive at work. Whether your office coworker wants to talk about her kids or your favorite team was just knocked out of playoff contention, distractions can pop up anywhere. An individual employee may just see these distractions as a nuisance, but executives take this very seriously. Why? Thousands of distracted employees equate to a loss of millions of dollars. Managers have traditionally tried to stop these distractions with an overbearing approach. Recently, more companies have tried to create an office atmospheres where employees want to be more productive. To achieve this productivity, companies need to include a not-so-secret weapon, interactive interior technology!

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What is mixed reality?

Some of the big buzzwords in marketing and technology today are virtual reality and augmented reality, but one of the most interesting and useful technologies that isn’t getting as much attention is mixed reality. Mixed reality combines aspects of the virtual and real world. While that is a nice and succinct description, how does that differ from virtual and augmented reality? Virtual reality transports the user to a completely different area. The line between the real world and virtual world is extremely concrete. The difference between augmented and mixed reality is blurrier. Augmented reality overlays the real world with digital information and graphics. Mixed reality integrates digital objects and graphics into the world to make them seem “real”.

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Bringing Waterfalls to the Desert

In the latest installment of Interactive Interiors we are taking a look at a phenomenal feature that was designed, built and installed by nuMedia Innovations. This installation features the latest in LED technology, in the form of flexible LED panels and integrated "rain glass" to create the illusion of an 18-feet tall waterfall. From the original design to the final installation, you can see all of the hard work that went into the implementation of this fantastic interior design.

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What is an Interactive Interior?

Over the last decade or so, we have been witness to phenomenal change in the way we work, play, and live. Technology has impacted workflows in fundamental ways, right down to the way companies design and implement working environments, and even the way we live and play at home. So, let’s take a look at the notion of “Interactive Interiors” and exactly what it is and what it means to companies and individuals that are embracing this new and very exciting concept.

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Trade Show Technology Every Company Should Use

Walk around any trade show floor and you will quickly see the importance of technology. From charging stations to large, digital signage, companies are attempting to gain the attention of distracted, busy attendees. Trade Show visitors are becoming more and more accustomed to seeing these types of marketing strategies, requiring companies to find ways to differentiate themselves from the competition. The right technological solution should be able to not only acquire and hold the attention of trade show attendees, but also allow your booth team to be more effective. Here are several technology solutions which can help achieve both of those results!

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What is Experiential Marketing Technology?

With consumers and businesses being inundated with more options and advertisements than ever, the ability to differentiate your company has become extremely critical. But how can marketers achieve this differentiation? Enter experiential marketing technology! If you are wondering what exactly is experiential marketing technology, don’t worry you aren’t alone. Experiential marketing technology is any type of technology that interacts with a consumer to improve the user experience or brand awareness. Here are several specific examples of experiential marketing technology that any business can use! 

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Virtual Reality: Entertainment and Commercial Applications

It may sound strange, but the first multimedia virtual reality device was created in 1957. Known as the ‘Sensorama’, the device featured a viewing screen inside an enclosed booth fitted with a rotating chair, fans, audio speakers, and a machine used to create smells. These functions helped to create a fully immersive experience. Fast forward to today, virtual reality devices are much smaller and much more popular. Companies such as Google and Sony have helped make them more accessible for the average person. While consumers purchased millions of devices last year, a lot of companies still wonder whether virtual reality can be an effective solution for their business. Let’s take a look at both the commercial and entertainment applications of virtual reality, and how they can benefit almost any business.

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