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How to use Virtual Reality at your next trade show

Walk around any trade show floor and you will see almost the same things. Videos, free giveaways, a few games, and large signage dot the floor as companies try to attract the attention of attendees. If you look closely, you will see a new technology start to gain traction at trade shows. Virtual Reality. While the technology is generally associated with gaming and entertainment, trade show managers and marketing companies have started to see the potential for virtual reality to transform engagement and interactions at trade shows. Even though the potential exists, a bad implementation can ruin the possibilities and potential. These are a few of the ways Virtual Reality can be applied effectively at trade shows.

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Different types of Virtual Reality at Live Events

Virtual Reality burst onto the scene last year with much fanfare and possibilities. One of the first, and arguably still the best, implementations of the technology was for live events. Nestled in-between gaming and business, virtual reality is able to transport the viewer to entirely new worlds and experiences. With this ability, the applications for virtual reality at live events are almost endless! Below are just three examples of how the technology can be used at any live event.

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How Augmented Reality is changing Retail

The retail sector has experienced a revolution in the last few years. Thousands of stores have closed with several brands and companies having gone out of business entirely. While you may think that this revolution has only affected small mom-and-pop stores, large, traditional companies like Macy’s and Walmart have also been affected with both having closed hundreds of their once incredibly profitable stores. Amid what has been described as a retail apocalypse, stores have been forced to adopt new technology to drive sales and create new experiences. Leading the way for many of these stores is augmented reality!

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Cutting the Cord. nuMedia Goes Wireless with VR!

FINALLY, good news on the VR front, but first let’s take a look at the old way of doing things! So you are crawling through your favorite VR Dungeon game when, suddenly, out of the shadows a troop of skeletons ambushes you. With a swing of your mighty sword, you quickly dispatch the first attacker. He goes as down in a clanking and clunking pile of bones, as does the second, and the third that approached from behind. You see a fourth moving towards you and you raise your weapon for a powerful swing. Then with a crash and a jerk your VR headset is ripped off your head and the interface box is flying across the room, and you suddenly realize that your controller caught the cable to the headset and that mighty swing ripped the goggles right off of your head! Horrible, I know, but it has happened many times, some with disastrous ends.

But fear not VR adventurers, nuMedia is leveraging exciting new technology that is coming soon to the US markets! Just announced, TPCast will soon be offering a wireless adapter for the the Oculus Rift, and nuMedia already has the technology in hand! As many of you already know, nuMedia Innovations and nuMedia Medical have been developing new software for information, training, visualization and collaborative design and we are very exciting to be breaking the chains on our VR productions!

The current high-end VR headsets are driven by a cable transmitting the video, voice, data, and power utilizing HDMI, USB, and power connectors. With the new TPCAST, Oculus Rift users will be able to enjoy a wireless VR experience, as they roam around freely and play games, while preserving the same high quality as a standard wired connection. TPCAST’s wireless support for the Oculus Rift Head-Mounted Display will allow the North American users to experience real freedom – the freedom to explore a beautiful scene, to turn 360 degrees, jump, and even flip without impediment.

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There’s More to the VR Experience than What You See

Over the last two years, we have all witnessed the rise of Augmented Reality and Virtual Reality as technological tools, used for training, entertainment, and much more. These visual media have a tremendous impact on how we perceive the world, both “actual” and digital. But even these powerful visual media fall flat without one very powerful sensory input, sound. Since “talkies” replaced silent film, producers of media have understood that sound creates as many, or even more, cues than visual media. Whether we are talking about traditional film, television, or the new media of virtual reality, without strong audio production, none of these visual media would hold our collective attention for very long. The question we seek to answer is “why is sound so important to a VR scene?” To that end, let’s examine some reasons human rely on this “secondary” sensory input to create convincing new “realities”. (I know the sarcasm of the use of the term “secondary” does not come across in writing, but trust me, it is there!)

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Why are Companies Adopting AR?

Amazon, QVC, IKEA, and Boeing. These are just four of the hundreds of companies already adopting augmented reality (AR) for both their offerings and business. Ever since taking the world by storm in 2016 with Pokémon Go, the technology has seen a dramatic increase in the popularity and implementation of AR applications. But the technology isn’t new. AR apps have been around for several years and have been implemented for many different uses. So why now? Why are companies ranging from large, multibillion dollar tech giants to smaller retail stores investing in the technology?

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Is your trade show display technology holding you back?

By now, most of us have heard “every company is a tech company,” or “every business is a digital business.” While sounding like a truism, it is a fact. Technology is no longer a commodity or service, it is at the core of every business.

Digital transformation has major implications for every business and industry, from startup to Fortune 500, but those who rely on outdated technology risk being disrupted. In this article, we discuss what is key to enabling digital transformation for your trade shows – and the transformation is so critical. Are you disrupting, or are you being disrupted?

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Mickey's 10 Commandment’s for VR

Today we want to address elements of Virtual Reality production. Sure, you already know some of this stuff, but it is important to understand the “whys” along with the “how”. Those that read the blog regularly are probably aware of our affinity for all things Disney and Imagineering. In fact, we are so serious about it we have created many of our working protocols and processes based on the methodologies of Disney’s Imagineers… we have even gone so far as to promote ourselves as “Imagineers without the ears”, but I digress. In this blog, we want to discuss how VR production, and AR for that matter, align so well with Mickey’s 10 Commandments. "What!?" You say . . . think about it: Walt Disney wanted nothing more than to transport his guest into a new reality . . his reality. At the time, he had no choice but to construct that new reality as a physical place. We’re simply doing the same thing with the tools we have available today! The clear and concise practices put forth in these commandments are a sure path to success, provided you do not get too distracted along the way. Without further ado, let’s dig in!

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Examples of Experiential Marketing Technology that Work!

In this age of a million distractions, connecting with customers is becoming increasingly difficult, and companies are more willing to try new technology to reach these customers. Some of the most cutting edge technology that is already showing the best results is experiential marketing technology! Experiential marketing technology is any type of technology that interacts with a consumer to improve customer experience or brand awareness to increase sales. Here are just 5 examples of this technology and how they are already starting to show great results!

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Trade Show Technology Project Spotlight: AstraZeneca

Background

As part of their launch strategy for a new product, Onglyza, AstraZeneca (AZ) decided to exhibit at seven professional conferences. AZ’s marketing team had hopes of spreading the word about Onglyza to physicians, and generating qualified leads. Sounds like a plan, right?!

Unfortunately, AZ’s marketing folks didn’t get the traffic they had been hoping for. People weren’t stopping by the booth, resulting in a weak ROI. What to do? Bring in the experts! nuMedia Innovations was called in to evaluate the situation.

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